Circular ‘Have You a Screen Personality?’

About this object

Circular issued by Rudall Hayward, pioneer New Zealand film maker, inviting local actors and ‘screen aspirants’ to appear in his ‘Local Community Films’. These were short comedy dramas shot on location in a selected town from a stock script using an entirely local cast. The films would be shot, processed, edited and screened in a local theatre within a fortnight. This circular, which would have been distributed in a town prior to the arrival of the film crew, pitches the films as vehicles for the discovery of untapped talent: ‘Among the million and a-quarter people who inhabit these fair isles, there must be some within whom the spark of true screen genius lies dormant.’ Hayward made at least twenty-three community comedies throughout New Zealand from 1920 to 1930, and employed some of their leading actors in his feature films.
This copy of the circular is part of the papers of Hilda Hayward (nee Moren), Hayward’s first wife. Hilda was closely involved in the production and printing of Hayward’s films until the couple separated in the late 1930s.


Hayward, Rudall New Zealand

Maker Role



Wright & Jaques, Printers Albert St Auckland New Zealand

Maker Role


Date Made


Place Made

New Zealand

Medium and Materials



28.2 x 22cm (HW)

Subject and Association Description

Items features stills from Hayward’s silent feature films ‘The Bush Cinderella’ (1928) and ‘The Te Kooti Trail’ (1927). Actors pictured in the stills are Dale Austen, Cecil Scott, Tony Firth and Patiti Warbrick.


Hayward-Boak Collection

Credit Line

Hayward-Boak Collection

Object Type

Printed ephemera

Object number

D0516 13/1

Copyright Licence  

All rights reserved

This object is from

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